Pet Stop Dog Fence History

Glance over the highlights below and you’ll see a few of the many features that have helped build the Pet Stop reputation as “the pet-friendly choice.” But we happen to believe we’re pretty doggone owner-friendly, too.


Two entrepreneurs named Bob Slattery and Bob Wolfe, the founders of ReachUSA® and ValPak of Cincinnati®, saw a genuine opportunity to make something better, an entirely different kind of pet fencing product. Together, they engineered a pet fencing model that improved upon the existing technology by incorporating a variety of dynamic new features.

1993 to 1994

Introduced a revolutionary new pet-fence that incorporated a number of industry-changing technologies including:

  • Rubberized Comfort ContactsⓇ to prevent pressure necrosis (a skin infection)
  • Flash AlertⓇ, the industry’s first low-battery light
  • Tri-ScannⓇ, a three-antennae colar to prevent blind spots
  • SafetyStopⓇ, to prevent over-correction
  • Zapp AlertⓇ, a warning system signaling a lightning strike or wire break


Pet Stop was joined by John Purtell, perhaps the most accomplished executive in the business. John founded the Invisible Fence® Company in 1976, managing its dynamic growth throughout the ’70s and ’80s from a start-up into the largest pet containment organization in the industry.


The Elite Receiver — the smallest, lightest, and most customizable collar in the industry


The UltraEliteⓇ Series 2 — the industry’s first universal receiver collar, programmable to work on any brand of pet-fence

GentleSteps™ — a safe and gentle way to gradually train a dog to a Pet Stop system

Gentle Spring Contacts — a retracting gentle alternative to rigid steel


The Universal Remote — a hand-held training product that works with any brand of pet-fence

Incorporated the Stopper™ Feature in all receivers. This Pet Stop exclusive is particularly useful in containing even the most headstrong breeds


EcoLite™ — the industry’s first rechargeable receiver for professionally installed systems, with an optional white light feature


EcoLite Plus with Charging Cradle Plus — the industry’s first rechargeable receiver complete with charging diagnostic cradle


Pet Stop Link mobile app for Android & iOS — the industry’s first mobile app which allows Link collar owners to connect their collars via BluetoothLE to use an extensive range of features